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You can check my comprehensive guide to Puglia in my other article!

Travel in fashion – Puglia & Cult Gaia, is the first part of a series that will combine uprising brands with ‘hot’ travel destinations. Before I started writing this series, I was thinking that it would be nice to share with you information about interesting brands from all over the world that I had came across.

But soon afterwards I realised that nowadays it is a pretty difficult task for one to share new information concerning anything, because everything is just one click away, thanks to the internet. So I want to make it more interesting by associating the “newfoundbrand” with a travel destination.

Cult Gaia

I have chosen the L.A. based brand because ever since I found out about it I could not help imagining how all the bags and clothing items would fit in a Puglian landscape, more exactly a Puglian Masseria. Seeing them, I remembered about our holiday in the aforementioned region of Italy, when we were lucky enough to stay for three nights at Masseria Corte Degli Asini (Link). At first I was not sure if I wanted to give up on the comfort provided by a hotel or something similar, but when I started reading more about the italian ‘Masseria’, I regretted that we could not stay there more. FYI, a masseria is a restored farmhouse from Puglia, similar to a “hacienda”. You can find more information here: Link

Tip 1: If you want to spend your holiday in the northern part of Puglia, you should choose an accommodation with a swimming pool, as the shores are pretty rocky and if you are visiting in July-August, the small beaches will be over-crowded like you’ve never seen before.

Tip 2: If you are looking for an over the top accommodation, I recommend a stay at the magnificent Borgo Egnazia: Link

Masseria Corte degli Asini (Link) has the perfect combination for a traditional Puglian experience: amazing architecture and furnishings, a beautiful swimming pool; a delectable green garden; an inside garden where you can organise events like engagement/birthday parties, weddings, special celebrations; free bikes that you can ride through their olive trees plantations, etc.

You can also have access to a typical Puglian culinary feast, if you let them know beforehand that you will serve the meal at the Masseria. Beware that there will be a lot of delicious food involved! Breakfast is served in the refurnished old mill where the assinelli were putting the wheels in motion in order to turn olives into oil. Also, if the sky is clear you can see the Adriatic Sea in the distance.

Masseria Corte Degli Asini is a great base for exploring the surrounding attractions such as: Alberobello (Trulli Land), Martina Franca, Cisternino, Locorotondo or Ostuni (the White City from the top of the hill, a real gem for any tourist. If you want to have dinner in any of its beautiful restaurants, you need to make a reservation a few days ahead.). Also, Masseria Corte Degli Asini is situated 8 km from the sea, and the beautiful beach of Rosa Marina.

Let’s talk about Cult Gaia. I think that there is no better way to describe them than what is written at their “About” section: Cult Gaia designs beautiful heirloom items that will live in your closet forever. I look up to the fashion brands that have a clear vision on what they want to create.

Cult Gaia rose to fame in 2016 by creating an item that was instantly hunted by almost everyone in the fashion world, the Ark bag. Priced at 128$, the bag was considered an affordable luxury item, so it became an instant hit. The next year, the bag was reinvented by switching from bamboo to acrylic. Their ready to wear collection is pretty new, dating from spring 2017.

The items that really caught my eye were the most recent ones from spring 2018 and some from the fall 2017. I have a feeling that this is only the beginning of something beautiful and that their collections will get better and better each season.

N.B.: I am not sure if the shooting of the most recent Cult Gaia collection took place in Italy, but the background resembles an Italian farmhouse.

Finally, why associate Cult Gaia with a Puglian Masseria?

1. The earthy colours resemble the rich brown and red soil found in the region;

2. The orange and yellow items remind you of the warm rays of sun that embrace the rough shores;

3. The navy pieces are perfect for exploring the sea and its secret coves;

4. The green combinations not only remind you of the magnificent olive trees plantations, but are the perfect outfits for a romantic dinner by the sea.

5. The rattan accessories (bags, bracelets, earrings) set the mood for the beautiful sand and stone painted Masseria setting.

So, if you are thinking of visiting Puglia anytime soon, any of these items will get along harmoniously with the surroundings.

Photos via Cult Gaia, Borgo Egnazia, Pomegranate Juice.